Reviews and more

Since 2016, we've served more than 15,000 orders, and this list is continually growing. Read on to see what others say about our matcha.

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What the community thinks

But this matcha from Naoki Matcha was enlightening. As I mentioned in my video tasting, it’s probably the nicest matcha I’ve tried to date. I was fortunate enough to get to taste it for free, after responding to a call for tasters in Naoki’s newsletter, but I was pleasantly surprised that it wasn’t actually as expensive as I thought it would be.
They are one of the few companies selling matcha on Amazon that I would actually buy from.
I appreciated their aesthetic for one simple reason. They appeared to be a no-bullsh*t matcha company. Meaning: they told it like it was, and provided all the necessary information about the products they offered.
Staying in Kagoshima, this Seimei-based blend from Chiran has a smooth, slightly sweet taste with lots of brightness towards the front of the mouth. Like Susumuya’s offering it had a lovely, creamy texture. This is a very unique matcha, highlighting the newly registered Seimei cultivar, which is being praised for its high yield and brilliant cup colour.
A glass of iced cold brew matcha and a white mug of matcha tea
I think this might go without saying, but I was thoroughly impressed by the care that Naoki had for matcha and their consumers experience. The amount of resourced available and versatile blends all create for a more knowledgeable consumer which can only help them with their matcha product choosing.
It is very creamy, and has a good umami taste. Regarding the fruitiness, I don’t feel it as much now that I’m drinking the matcha. But it is nevertheless sweet and has a long aftertaste. Of course, it isn’t bitter at all. I consider it to be a very smooth matcha. It’s hard for me to explain, but the taste is quite original.
My Japanese Green Tea Blog
usucha matcha tea in spouty bowl
For those who specifically ask for good Matcha on Amazon, go for Naoki. It’s hard to find good Matcha there in between so much ‘Matcha noise’ and cheap quality ones.⁣

Kind words from gracious friends and customers

I have to say I am really impressed by this organic matcha! I’ve tried many different matchas, but this matcha has taken me to places I’ve never been to, and didn’t know you could even go with matcha.

The dark boldness of this matcha will catch you right away and linger with you for a while. You’ll be in for a treat with this matcha, especially if you make a thick style matcha (koicha) or a more thin style (usucha). I often make the thin style with this matcha and consistently I get a rich creaminess that you get when you drink a matcha latte, also a deep umami flavor with notes of cacao. This matcha changed my life, because it made me realize that matchas are like fine wines they, have their own unique personalities.

Chris B. (Amazon customer)

There aren’t words to express how smooth this matcha is. It has a delicate and sweet undertone. The vegetal flavor is still relatively present but not overwhelming at all! The powder is such a vibrant green! This is something I look for in my matcha to determine the class and how to treat it. So I knew when I saw how leaf-green it was that it was going to be a real treat! Every sip I took triggered a memory of when I visited a teahouse for the first time in Tokyo, Japan during spring. Just amazing! I will be getting this matcha again for sure! This is the highest quality matcha I have tasted since I’d left Japan! So glad this exists!!

Bonsai.Tree (Amazon customer)


This has become an important part of my morning. A magic fine green tea powder Naoki gives me all the energy I need to start my day. It’s so refreshing hot or cold so I sometimes switch to the cold version and take it with me to work. Just add (less than) a teaspoon into my 16oz tumblr, add some water and ice and shake! My coworkers tried and liked it so we now have our own jar at the desk. The other day we tried to be creative and we made very delicious matcha latte at work and loved it so much.

I definitely buy it again – highly recommend you to do the same 
Nhan Vhan (Amazon customer)

I had my share of matcha in Japan and outside Japan, and first tried it in 2010 long before it went viral. For some reason, this one stood out and I tried it neat with nearly 3g of matcha powder and 4 oz of water. It foams well and I really enjoyed the flavor. There’s a nice creaminess at the start and it ends on a clean mellow note like any good matcha should. Fantastic stuff.


Nam To (Amazon customer)

Our promise to you

We know each of our sources and suppliers in Japan, and we are confident that we provide the best price-to-quality ratio for matcha available online.  We want to help you love matcha just as we do, so at Naoki Matcha you will not find any wild health claims, crazy markups or misrepresentation. We just want to help you enjoy matcha in your favourite way.

 If you need any help in preparing matcha or have any questions about the product, please email us and we will point you to the correct resources.

We can be reached by email at or Instagram Direct Message (@naokimatcha).