5,000+ Reviews | 4.6 ⭐️ Average Rating
The Natural Fuel for Your Everyday Needs
- Enjoy our site-exclusive discounted bundles
- Perfect if you are new to matcha
Why the hype?
AS SEEN ON
MATCHA STARTER KIT
$67.43$50.57
- 25% off usual prices
- Save $16.86
- Specially curated for absolute matcha beginners
ORGANIC MATCHA BUNDLE
$80.93$60.70
- 25% off usual prices
- Save $20.23
- Serves all your organic matcha needs
PREMIUM MATCHA BUNDLE
$117.93$84.91
- 28% off usual prices
- Save $33.02
- Elevate your matcha experience
Try naoki matcha
3 matcha offers to choose from
Matcha starter kit
What's included:
- 1 x Superior Ceremonial Blend (50g)
- 1 x Organic First Spring Ceremonial Blend (50g)
- 1 x Traditional Starter Set (1 x bamboo whisk, 1 x matcha scoop, 1 x matcha sift)
organic matcha bundle
What's included:
- 1 x Organic First Spring Ceremonial Blend (100g)
- 1 x Organic All Purpose Culinary Matcha (40g)
- 1 x Modern Starter Set (1 x electric whisk, 1 x matcha sift, 1 x stainless steel spoon)
premium matcha bundle
What's included:
- 1 x Superior Ceremonial Blend (100g)
- 1 x Organic First Spring Ceremonial Blend (100g)
- 1 x Complete Matcha Tea Ceremony Set (1 x bamboo whisk, 1 x matcha scoop, 1 x matcha sift, 1 x chawan bowl, 1 x bamboo whisk holder)
NOT ALL MATCHA IS MADE EQUAL
That’s why we look all over Japan to find the best matcha at each price point.
NAOKI MATCHA
GROCERY STORE MATCHA
Taste
Mellow & balanced
Bitter & grassy
Mouthfeel
Velvety smooth
Astringent
Aroma
Nutty & fresh
Stale
Color
Vibrant green
Dull, brownish-green
Texture
Milled extra fine
Clumpy
Freshness
Air Flown from Japan in small batches
Sitting on a shelf for months
Sifting time
30 secs
1-2 mins
Artificial additives & sweeteners
Never
Depends
Selection
7 types of matcha
1 “high grade”, 1 “lower grade”
“This will be my “treat myself” matcha moving forward.”
- Adam J. Southerland
“I wake up now looking forward to my morning matcha instead of coffee. For a lifelong coffee addict, that is saying something.”
- S. Railton
“The perfect matcha for a picky novice."
- Anna Ralls
“The best matcha I have ever tried to date - even my cat wants in on this goodness!”
- Om2Ohm
a drink for every taste
@naokimatcha
fuss-free ways to prepare matcha
Bamboo whisk
Milk frother
BOTTLE SHAKE
Electric frother
Try the Viral Cold-Whisked Matcha Latte
3 ingredients, less than 5 minutes.
- Add 2 tsp matcha powder into a cup.
- Add in 2 tsp sweetener of choice.
- Add in 2oz milk. Whisk everything together.
- Add 6oz more milk and ice cubes.
- Enjoy the creamiest matcha latte ever!
Made with naoki matcha
FAST SHIPPING
Order Today, Receive in 5-7 Business Days
We work with USPS First Class Package, UPS Parcel or Amazon Logistics to ensure a smooth and safe delivery of your orders to your doorsteps.
In a hurry to receive your parcel? Opt for express delivery and receive it within 1-3 business days.
For further enquiries, drop us an email at cust-svc@naokimatcha.com.
Received the wrong order?
Let us make it right - reach out to our friendly customer service team at cust-svc@naokimatcha.com.
Try our matcha sampler packs
Not ready to commit to a full-sized matcha? Discover your favorite with Naoki Matcha’s Sampler Pack first.
Need help?
Frequently Asked Questions
We recommend you to start with either the Organic First Spring blend or Superior Blend. The Organic First Spring blend is smooth, low in bitterness with a slight umami.The Superior Blend has a smooth, balanced flavor with moderate umami. Ideal for beginners and daily drinking.Both blends are versatile and excellent for making matcha lattes.
Sifting is essential to an enjoyable matcha experience as it helps to prevent clumps.Naoki Matcha’s products are finely milled and usually does not require sifting.
It depends on your preference.
The bamboo whisk (chasen) might be ideal for those who prefer more control over their whisking, while the electric whisk is great for convenience.
40 grams easily provides 20 servings of 2 grams each.
We believe that 2 grams is just right to get enough matcha taste in your drink. Different brands might define this differently - you may see a 30 gram matcha product offering "30 servings", but each serving is 1 gram.
Please be assured that there is nothing to worry about.
We test each crop of matcha for various hazards, including radiation and heavy metal contamination. Satisfying these tests are required for our factories to maintain their food safety grading and licenses, which are needed to continue operations.
The government of Japan also conducts its own separate radiation testing on all food products, and the results are consistently negative. The results are public information and are published in English on the website of the Japanese Ministry of Health, Labour and Welfare.
Yes, it is certified organic under Japanese Agricultural Standards (JAS).
You can store up to 12 months in an opaque, airtight container, from the date that it is grounded.
Once opened, we recommend consuming the matcha within 1-2 months. We also recommend storing your matcha in the fridge to maintain its freshness for as long as possible.
It depends from batch to batch, but our products usually have at least 6 months of shelf-life remaining.
We do our best to give you the freshest possible matcha by only doing small batch shipments direct from the tea estates. While this incurs more costs for us, it helps to ensure that our stocks move quickly from plant to cup, delivering the freshest matcha to you.