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Naoki Matcha


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Best tasting matcha

Trusted by more than 200,000 matcha fans each year

Imported in small batches from different tea regions in Japan, direct from farms and producers. Ships from USA.

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What is matcha?

Matcha is shade-grown green tea from Japan that’s ground into powder. 

Why is everyone obsessed?

The shading process gives matcha its unique flavors, and fills it with amino acids like L-theanine that helps you stay calm and focused for hours at a time. 

The Naoki matcha difference

Not all matcha is equal.

We find the good stuff in the nooks and crannies of Japan, leaving you with a selection of the best-tasting matcha at each price point.

Whether you’re a matcha enthusiast or just simply into matcha lattes, we will have something for you.

find your matcha

Depending on many factors, different types of matcha have different taste and flavors. Learn more or simply get a sampler pack to find your fave.

since 2016

trusted by people who know tea

Greg @ lazyliteratus

I appreciated Naoki Matcha's aesthetic for one simple reason. They appeared to be a no bullsh*t matcha company.

Meaning: they told it like it was, and provided all the necessary information about the products they offered.

Ricardo @my Japanese tea blog

It is very creamy, and has a good eumami taste. But its nevertheless sweet and has a long aftertaste.

Of course, it isn't bitter at all. I consider it to be a very smooth matcha. It's hard for me to explain but the taste is quite original.

Nicole @ Teaformeplease

Naoki Matcha has quickly become one of my favorite matcha vendors since I discovered them last year.

They are one of the few companies selling matcha on Amazon that I would actually buy from.

Daniela @ teacachai

I was thoroughly impressed with the care that Naoki had for matcha and their consumers experience.

The amount of resources available and versatile blends all create a more knowledgeable matcha consumer which can only help in their matcha choosing.


As a traditional usucha preparation, the umami and vegetal notes are closely linked and can be difficult to tell apart, but the finish is long and this is where the umami becomes more pronounced.

The umami is strong and unlike any matcha I've tasted before.

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get started with matcha

New to matcha?

Learn from our library of guides and articles.

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Browse recipes

Peruse our collection of matcha recipes. Drinks, bakes and more.

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