Best-tasting Japanese matcha

Matcha from different regions of Japan

Imported in small batches

Shipped to you from the USA

Best-Tasting Matcha

Matcha from different regions of Japan

Imported in small batches

Shipped to you from the USA

Our Bestsellers

We have a variety of matcha at different grades and price points.

Superior Blend Matcha

Great for beginners. Suitable for lattes and occasional tea

View product

Organic Matcha

Beginner-friendly matcha for lattes and tea

View Product

Fragrant Yame Matcha

A good daily matcha for exploring matcha tea

View Product

Masters Collection Matcha

For matcha fans seeking a refined matcha experience

View product

What is matcha?

Matcha is shade-grown green tea from Japan that’s ground into powder. The shading process gives matcha its unique flavors, and fills it with amino acids like L-theanine that helps you stay calm and focused for hours at a time.

The Naoki Matcha Difference

We curate matcha from all over Japan, leaving you with a selection of the best-tasting matcha from dedicated producers who continuously make great teas the traditional way. Whether you’re a long-time matcha enthusiast or just want a daily matcha latte, we will have something for you.

Which matcha is best for your needs?

Different types of matcha may have different tastes and flavors. Find the perfect matcha that works for you by taking our short quiz.

What tea bloggers are saying

As a traditional usucha preparation, the umami and vegetal notes are closely linked together and can be difficult to tell apart, but the finish is long and this is where the umami becomes clearly pronounced. The umami is strong and unlike any matcha I’ve tasted before.

For those who specifically ask for good Matcha on Amazon, go for Naoki. It’s hard to find good Matcha there in between so much ‘Matcha noise’ and cheap quality ones.⁣

They are one of the few companies selling matcha on Amazon that I would actually buy from.

It is very creamy, and has a good umami taste. But it is nevertheless sweet and has a long aftertaste. Of course, it isn’t bitter at all. I consider it to be a very smooth matcha. It’s hard for me to explain, but the taste is quite original.