We go to great lengths to source the best matcha at each price range. Over the years, our efforts led us to uncover the hidden gems of Japanese matcha. These are tea estates and companies that continue to do things the traditional way and still serve niche domestic markets. Their product is as good as the best brand name matcha you may have sampled in Japan.

We go to great lengths to source the best matcha at each price range. Over the years, our efforts led us to uncover the hidden gems of Japanese matcha. These are tea estates and companies that continue to do things the traditional way and still serve niche domestic markets. Their product is as good as the best brand name matcha you may have sampled in Japan.

The Naoki Matcha Difference

We are not bound to a few estates or suppliers as many traditional tea companies are. Without these constraints, we can listen to our community to learn your preference and work with our network of tea estates to develop matcha blends that fit the profile. This way, we can offer you the very best matcha from different parts of Japan. 

SHOP ALL MATCHA

Browse our range of matcha blends

SHOP MATCHA BY USE CASE

Browse our catalogue by selecting your matcha use case

MATCHA RECIPES

Take your enjoyment of matcha to the next level

GETTING STARTED WITH MATCHA

Just bought matcha? We prepared a beginner’s guide to start you in the right direction

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