![](http://naokimatcha.com/cdn/shop/files/shpfy_naoki_matcha_difference_1.jpg?v=1709886702&width=1024)
#1
Over the years, we've built a respectable network of contacts ranging from tea estates, factories and tea masters all over Japan.
![](http://naokimatcha.com/cdn/shop/files/shpfy_naoki_matcha_difference_2.jpg?v=1709886718&width=1024)
#2
When we see a gap in the market, we work with them to develop a new blend. It's a 2-3 month process of buying tea leaves, processing it, blending, tasting, re-blending and re-tasting to reach our desired flavors.
![](http://naokimatcha.com/cdn/shop/files/shpfy_naoki_matcha_difference_3.jpg?v=1709886734&width=1678)
#3
This allows us the flexibility to produce good quality matcha at a fair price with friendly customer support. Larger tea companies cannot iterate as quickly, and other online-first brands cannot obtain a similar level of quality and value-for-money.
![](http://naokimatcha.com/cdn/shop/files/shfpy_naoki_matcha_difference_4.jpg?v=1709886680&width=1238)