Articles

Why you need to start paying attention to Kagoshima matcha

Kagoshima was historically the source of cheap “filler” teas that big, traditional tea houses in Uji would use to blend and bal...

Do The Japanese Drink Matcha?

The answer may not surprise you, but Japanese people actually consume matcha in all forms. The traditional tea ceremony remains...

What are tea cultivars and should you pay any attention to them?

More than 70% of all tea plants grown in Japan are genetically identical. This is because they were propagated from cuttings ra...

Why it is hard to find good organic matcha from Japan

In America and Europe, organic foods are typically perceived to be of higher quality. Based on the volume of enquiries we recei...

What is the “first harvest” and why is it so important?

In the first week of May each year, there is a palpable energy in the tea growing regions of Japan. It is time for the annual f...

How matcha is made in Japan

Producing matcha tea is a process which requires skilled labor at each stage. The tea plants must be cared for, properly shaded...

A guide on how to make matcha latte

This guide is a framework for helping you understand how to make matcha lattes so you can tweak the formulas on your own. It is...

Our guide on how to make matcha tea

WHAT IS MATCHA TEA? What we mean by “matcha tea” is simply a category of matcha drinks made with matcha and water o...

What does matcha actually taste like?

With its brilliant green color, matcha just looks healthier even if you have no idea why. But how does it taste? If you have tr...

What is the difference between green tea and matcha?

Matcha is a type of green tea. Both come from the same plant, “camilla sinesis”, but matcha is a specific type of green tea. Be...