A glass of organic matcha latte on wooden table

Why it is hard to find good organic matcha from Japan

In America and Europe, organic foods are typically perceived to be of higher quality. Based on the volume of enquiries we receive on the topic of organic matcha tea, it does seem that there is a market need for more organic matcha. Yet, most Japanese matcha companies do not offer any organic matcha tea blends. Currently, our only organic matcha tea blend is our Organic Ceremonial Blend. In this article we examine some reasons why organic matcha is still relatively unavailable.

Organic farming for matcha

Organic farming for matcha started many decades ago, but always remained a tiny niche of total tea output. Many Japanese showed little interest in the organic matcha label. Majority of the demand for organic Japanese matcha comes from outside of Japan in mainly western countries due to the belief that organic food were healthier and perhaps of higher quality.  

In Japan, non-organic and organic matcha is only a matter of different farming methods. For reasons outlined in greater detail below, much more effort and cost is needed to carry out organic farming for matcha.  

Most of the matcha produced in the Uji region is cultivated through non-organic farming methodswhile only regions like Kagoshima and Aichi have begun to produce organic Japanese matcha at larger commercial volumes. But is a 100% organic matcha necessarily better? 

Organic vs non-organic matcha – Which tastes better?

Between organic vs non-organic matcha, non-organic matcha tea usually tastes better. During the shaded growth phase, the plant is starved of sunlight. One of the farmer’s key tasks is to ensure that the plant survives this difficult period. While most farmers use organic fertilizers during the grow-out phase, they resort to using non-organic fertilizers during the shaded growth phase when it is especially crucial to ensure the plant’s health

Shaded field of tencha leaves from direct sunlight

As we have shared before, the shading process is easily the most critical part of the matcha production process. It greatly affects the taste of the final matcha powder and takes great skills and knowledge to manage. With less sunlight for photosynthesis, the tea plant begins various chemical reactions that increase the production of beneficial amino acids. These amino acids contribute to the sweet, umami flavors in matcha, and is also responsible for some of the desirable compounds in matcha like L-theanine.

Shaded tea field growing healthy and vibrant green tea plants for matcha

If farmers only rely on fertilizers that are certified organic, their jobs become much more difficult. This is because organic fertilizers cannot provide enough nourishment to the plant. Tea plants which barely survive tend to have a weaker amino acid profile that causes a less desirable taste in the harvested leaves. Hence, farmers use non-organic fertilizers during the shading period to allow tea plants to maximize the production of amino acids under the shade

A hefty cost for growing organic Japanese matcha

Aside from the possible effect on taste and the lower prices such tea leaves (with weak amino acid profile) would fetch, farmers are often unwilling to take the risk to switch to organic farming because the requirements of organic certification often involves significantly increased costs as well.

In the Uji region, where most tea estates are tiny by international standards, the problem is compounded because it is necessary to create a buffer zone around the plot of land reserved for organic farming. This is to ensure that the organic area is not affected by non-organic fertilizers used in neighbouring plots. Since a tea estate could be as small as a few hectares, any unused land may materially impact the farmer’s yield. This is in addition to the usual costs associated with organic farming, such as increased labor costs for the manual removal of weeds and pests. For smaller estates, the organic certification process does not come cheap. Changing work processes to meet the standards required for certification may itself be a hefty capital investment.

Tiny Wazuka, Japan tea plantation field and farms

For these reasons, it is no wonder that hardly any farmers in the Uji region grow organic matcha tea. The ones that do are able to charge an incredible premium for their harvests because of the enormous costs involved. Currently, we believe that only the growers in Kagoshima Prefecture have managed to produce good quality organic ceremonial matcha powder at a reasonable cost.

Only a minority of the Japanese prefer organic matcha

Matcha tea may have exploded in international popularity over the past 5 years, but the bulk of the demand is still within Japan. Because most Japanese people have a high degree of trust in their farmers and institutions, they do not place as much of a premium on foods certified as organic. They trust that foods produced in Japan are of a high standard. They trust that the farmers are skilled in their crafts. They trust that the tea companies make quality products that are delicious and safe to consume. Compared to its neighboring countries, Japanese regulations also prevent farmers from using too much fertilizer in their crops. Therefore, there is little perceived need for further organic certification for growers in Japan.

Machine processing tencha leaves

Because the oldest and most esteemed tea companies in Kyoto often produce “blends” of matcha, tea masters would be limited to using only organic certified tencha before a matcha blend can be certified organic. As you may imagine, this would make the range tencha for tea blending much smaller. This, in effect, places a ceiling on the quality of organic matcha tea. This may change as the international market for matcha grows, but it will be some time before the traditional tea companies even consider pursuing organic certification.

A pie chart of organic and non-organic tea produced in Kagoshima; 4.92% are organic tea

Only younger, bolder tea estates operating at significant scale would dare to make the switch. This is probably why we have found the most success developing organic ceremonial grade matcha blends in Kagoshima Prefecture. The tea estates in Kagoshima are some of the largest in Japan and was previously seen as the source of vast quantities of cheaper, mass produced tea in the 1980s and 1990s. For a region eager to shed this old image, organic farming emerged as an easy way to improve its market perception. Today, we are very proud to have developed two great tasting matcha blends using tencha produced in Kagoshima that is certified organic by the Japanese Agricultural Standards (JAS).

Naoki Organic Ceremonial matcha and Organic Master’s Collection Kirishima Harvest 2019

But can I trust non-organic matcha?

We trust the matcha produced in Japan because the laws on agricultural pesticides in Japan are strictly enforced. However, if you can absolutely only consume organic products, we urge you to go for our Organic Ceremonial Blend and our Master’s Collection Kirishima Blend.

Naoki Organic matcha blends with a small white bowl of bright green matcha powder

The Japanese government also limits the type, quantity, and timing of agricultural pesticide use. According to the prevailing regulations, farmers  must record each instance of use along with the respective quantities used. As a result, Japan has one of the lowest use of pesticides in the world. Most of them use a combination of fishmeal and natural plant compost to fertilize the tea plants for much of the year. Therefore, you can be assured that even for non-organic matcha and teas, pesticide use is kept to the bare minimum.

Closing thoughts on organic matcha from Japan

Even though the organic farming culture is not as well established in Japan, we believe there is less concern for harmful pesticides in non-organic produce due to the stringent agricultural laws put in place. This may change as matcha gains increased prominence on the international market. As younger tea estates develop with a greater openness towards organic certification, organic Japanese matcha may become more readily available in the near future.

Next in this series

Tea harvester unloading leaves at the tea field

How matcha is made in Japan

Producing matcha tea is a process which requires skilled labor at each stage. The tea plants must be cared for, properly shaded, and then processed in specific methods. Thereafter, a

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